ATS Singapore 2013
The Future of Data-Driven Advertising in APAC
8:30am – Coffee and registration
9:10am – Welcome and introduction
9:20am – The Pulse Check: Regional Round-Up and Overview
– Greg Unsworth, Partner, PWC
10:00am – Keynote speech: Brandscreen
– Julian Tol, Founder & CEO, Brandscreen
10.30am – 6of6: Two short case study presentations
– Barry Adams, General Manager – Digital Innovation Group, Experian
– Matt Sutton, Managing Director, Komli Engage
10:45am – Fireside Chat: Chinese & Japanese Market Perspectives
– Michihiko Suganuma, General Manager, e-Business Group, D.A. Consortium Inc.
– Grace Huang, Founder and CEO, iPinYou
11:15am Break
How Multi Screens, Devices & Consumer Connectivity is Impacting Ad Tech
11:45am – Panel Discussion Session: The Programmatic Opportunity in Multi-Screens & Multi-Platform
Moderator: ExchangeWire
Panellists:
– Mark Strecker, COO, Amobee
– Phu Truong, Managing Director, TubeMogul
– Matt Von der Muhll, Regional MD, SpotXchange
– Carl Costa, GM & Managing Director APAC, StrikeAd
12:15pm – Keynote speech: The Video Opportunity in SE Asia, Adap TV
– Philip Duffield, Managing Director, Adap.tv
12:45pm – 6of6: Two short case study presentations
– Shobhit Shukla, VP – Asia Pacific, AdNear
– Sammy Elazab, Country MD – Singapore, Effective Measure
1:15pm – Lunch
How Data & Technology is Driving Change & Disruption to Digital Marketing
2:15pm – Panel Discussion Session: Targeting, Technology & Data
Moderator: ExchangeWire
Panellists:
– Greg Williams, Co-Founder, SVP OPEN Partnerships, MediaMath
– Mikko Kotila, CEO, mediaQuark
– Samir Shergill, Senior Director, APAC Expansion at AppNexus
– Scott Neville, Chief Marketing Office, IPONWEB
2:55pm – Keynote speech: Advertising Platforms for Today (and Tomorrow), Google
– Robbie Hills, Head of Media Technology Solutions for China, SEA & India, Google
– Gilles Boitard, Strategic Partner Leader, Partner Business Solutions – SEA, Google
3:25pm – 6of6: Two short case study presentations
– Trent Lloyd, Co-Founder & Global Head of Marketplace at eyeota, with Phillip Cowlishaw, Performance Media Director at Ikon Communications
– Subra Krishnan, AVP – Product and Strategic Initiatives, Vizury
3:40pm – Break
4.10pm – Fireside chat: A Peak Under the Programmatic Bonnet of Wego
– A discussion between ExchangeWire and Ricki Mulia, VP Media and Advertising Solutions, and Blanca Menchaca, VP Performance Marketing at Wego
4:25pm – Fireside chat: Equipping Publishers for Data-Driven Trading
Moderator: ExchangeWire
– Vicki Lyon, VP Publisher Solution – Video Mobile Data, Telstra
– Wendy Hogan, VP, CBS Interactive APAC
– Dylan McBride, Director of Publisher Development – Australia, PubMatic
4:55pm – Panel Discussion Session: The Evolution of the Trading Desk in APAC
Moderator: ExchangeWire
Panellists:
– Bharad Ramesh, Head of Trading, VivaKi
– Matt Harty, GM APAC, Accuen
– Neeraj Gulati, Executive Director, Universal McCann
Networking Party
5.30pm – 7.30pm: Networking Party @ JBar, sponsored by Google and Double Click
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