Latest Stories

• Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS 

  2 hours ago News

  

  News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS  Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [...]

• ExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential Takeover 

  3 days ago Podcast

  

  On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech ecosystem.  They examine Google’s final arguments in its ad stack case [...]

• The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s  

  3 days ago News

  

  This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily  This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]

• Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers

  4 days ago News

  

  Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals. The partnership will focus on [...]

• Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

  4 days ago News

  

  It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

• Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video 

  4 days ago News

  

  In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

• TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest 

  4 days ago News

  

  News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest TikTok to Block Certain Beauty Filters for Under 18s  As more attention is increasingly [...]

• Black Friday 2024: Navigating the Challenges and Opportunities

  5 days ago News

  

  How can marketers best harness the tools at their disposal to advertise successfully for Black Friday?  In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

• ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

  5 days ago News

  

  ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

• Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic 

  5 days ago News

  

  News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic  Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this week to lay out [...]