News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS 

Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and the onslaught is only intensifying. Just as Google laid out the closing arguments for its ad stack case against the US Department of Justice (DOJ) last week, news broke that Canada would also be taking the tech giant to court over its anticompetitive conduct in ad tech. Similarly to the DOJ, Canada’s Competition Bureau alleges that Google illegally tied together its advertising tools to dominate the ad ecosystem. In its statement, the Bureau declares that its application with the Competition Tribunal seeks an order with measures including Google selling two of its ad tech tools, paying a penalty to promote compliance with the country’s Competition Act, as well as prohibiting Google from continuing to engage with anticompetitive practices. 

X Attempts to Lure in Advertisers with Shopify Credit Match Offer

In the social media landscape, we see X’s desperation grow as it continues finding new ways to attempt to lure in advertisers. The platform announced an exclusive offer for Shopify sellers, offering them 10% ad credit match when they advertise on X. The platform’s business page explains: “From the day you speak with an X Ads Specialist, any amount you spend through ad campaigns on X will go towards matched credit”. The amount users spend will then be credited to their account (valid only for thirty days).  

Temu Overtakes eBay Market Share in AUS 

In Australia, data from Fonto has revealed that Temu has overtaken eBay’s market share for the first time since its launch in the country just one year ago. Temu’s market share jumped to 20% in October, while eBay’s dipped to 17%, its lowest point since the research and insights company first started recording data for the sector. Despite Temu’s rise, Amazon continues to lead the category.