ATS Singapore 2017

8.30am – Coffee & Registration

9.00am – Welcome and Introduction
– ExchangeWire

9.35am – The State of the Buy-Side: Shifting Relationships Between Client, Technology & the Service Layer
Moderator:
– Wendy Hogan, Marketing Transformation & Strategy Director, Oracle
Panellists:
– Rahul Vasudev, Managing Director, APAC, MediaMath
– Sanchit Sanga, Chief Digital Officer – APAC & MENA, Mindshare
– Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk
– Marcus Cho, Regional Multiscreen Performance & Precision Marketing, Asia Pacific, Johnson & Johnson

10.05am – Adform Opening Keynote & Fireside Chat: Boosting Marketing Efficiency: A Full Stack Approach
– Sukesh Singh, Vice President, APAC, Adform
– Prashant Kumar, Sr. Partner, Entropia

10.25am – AppNexus Keynote Presentation and FireSide Chat: Rethinking the Business Model: Taking Microsoft Fully Programmatic
Presenters:
– Ulrik Morell, Global Director, Supply Evangelism Team, AppNexus
– Deepak Maharaj, Executive Producer for Southeast Asia and Korea, MSN, Microsoft

10.45am – BREAK

11.05am – Data Driven Creativity: How Marketers Are Using Data & Tech to Enhance the Creative Process
Moderator:
– Jodie Collins, Managing Director, RE/digital
Panellists:
– Phil Townend, Chief Commercial Officer, APAC, Unruly
– Caspar Schlikum, Chief Executive Officer, APAC, Wunderman
– Sadhan Mishra, Regional Business Director, OMD

11.35am – Criteo Keynote Presentation & FireSide Chat: The Future of Programmatic Monetization
Presenter:
– Dushyant Sapre, Regional Director, Global Supply & Business Development, Asia Pacific, Criteo

11.55am – How the Industry Can Ensure Trust & Transparency in Media Buying
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Stephen Dolan, Managing Director, APAC, Integral Ad Science
– Reza Behnam, Co-Founder & Chairman, CtrlShift
– Joshua Campanella, Regional Account Director, Asia, Amnet
– Stuart Bartram, VP, Brand Solutions & Programmatic, Asia Pacific, Middle East and Africa (APMEA), InMobi

12.30pm – LUNCH

1.30pm – Market Deep Dive: The State of Programmatic in China
Moderator:
– Eileen Yu, Editor, APAC, ExchangeWire
Panellists:
– Yean Cheong, Head of Programmatic APAC, Cadreon
– Albert Sim, VP of Miaozhen System, Miaozhen China
– Liu Xi, Founder, FOMO Digital
– Lars Bjørge, Chief Digital Officer, PHD Greater China

2.00pm – How Brands and Publishers Survive in a Data-Driven World
Moderator:
– Wendy Hogan, Marketing Transformation & Strategy Director, Oracle
Panellists:
– Hemant Chauhan, Media & Data Strategy Lead APAC & Japan, HP
– Andrew Tu, Vice President, Asia Pacific, Tapad
– Eric Tan, Head, Programmatic & Ad Ops, Singapore Press Holdings
– Laura Greally, Digital Director, CNN

2.30pm – Programmatic TV in Practice
Presenters:
– Mark Frain, Chief Sales & Marketing Officer, MCN
– Mark Brandon, Chief Data Officer, MCN

3.00pm – The Rise of Programmatic TV
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Mark Brandon, Chief Data Officer, MCN
– Thomas Bremond, MD, FreeWheel International
– Christopher Blok, Country Manager Australia & New Zealand, SpotX
– Kenneth Chow, Commercial Director, SEA, Adobe

3.30pm – Break

4.00pm – The State of the Sell-Side – Monetisation Strategies and Beyond
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Jason Barnes, Vice President, Asia Pacific, Pubmatic
– Sandeep Amar, CEO, Indian Express Digital

4.30pm -The Trade Desk Closing Keynote Presentation
– Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk

4.50pm – Where Are we Heading? Future Trends in AdTech, MarTech & Programmatic
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panellists:
– Ryan Pestano, GM of Asia, IPONWEB
– Alex Khan, MD, AOL Asia & NZ, AOL
– Wendy Hogan, Marketing Transformation & Strategy Director, Oracle
– Michel de Rijk, President, M Platform, Group M

5.30pm – Networking Party