ATS London 2013

The New Frontier of Programmatic

9.30am – Welcome and Introduction
ExchangeWire

9.40am – Technology At The Core: The Implications & Opportunities Within The Marketing Services Arena
Moderator: Damian Burns, Director of Global Agency Sales, Google
Panellists:
– Anatoly Roytman, Managing Director, EMEA, Accenture Interactive
– Mark Read, CEO, WPP Digital
– John Mellor, VP of Strategy for Digital Marketing, Adobe

10.20am – The Future of Programmatic TV
Moderator: Anthony Rhind, Digital & Media Agency Manager
Panellists:
– Jana Eisenstein, Director of Global Accounts, Videology
– Chris Locke, UK Trading Director, Starcom MediaVest Group
– David Fisher, Head of Futures, Sky Media

10.45am – 6of6: The First Three
– James Prudhomme, CEO, Datacratic
– Paulo Cunha, Co-Founder, CEO at ShiftForward
– Neal Richter, Chief Scientist, Rubicon Project

11.10am – BREAK

Building the Data and Infrastructure layer

11.40am – Tech Infrastructure of the Future: Implications for the Industry
Mike Nolet, Co-Founder and CTO, AppNexus & Jason Bigler, Product Management Director, EMEA, Google

12.10pm – Keynote: Customisation at the Agency Level
Andy Mihalop, Head of Biddable and Programmatic Media, MediaCom

12.40pm – Analytics Driving Marketing Efficiencies
Moderator: ExchangeWire
Panellists:
– Sam Watts, Head of Marketing Analytics, Metametrics
– Ciaran McConaghy, Marketing Solutions Director, Fabric Worldwide
– Richard Edwards, CEO, DataShaka

1.00pm – LUNCH

Trading Mechanics

2.00pm – Keynote: Unlocking the Black Box
Dr. Boris Mouzykantskii, Founder, CEO & Chief Scientist, IPONWEB

2.30pm – Programmatic Trading in Mobile: The Granular View
Moderator: Paul Gubbins, Moile RTB Ad Tech Consultant
Panellists:
– Gareth Davies, CEO & Founder, Ad Brain
– Paul Childs, VP & GM, EMEA, MoPub
– Benjamin Tice, Head of MarketPlace Development EMEA, Flurry

3.00pm – Native Ads Going Programmatic: The Opportunity for Data-Driven Buying
Moderator: ExchangeWire
Panellists:
– Bruce Daisley, UK MD, Twitter
– Ed Couchman, UK Agency Sales Manager, Facebook

3.30pm – BREAK

4.00pm – 6of6: The Second Three
– John Snyder, CEO, Grapeshot
– Geoff Smith, Head of Activation, VivaKi
– Paul Silver, Chief Strategy Officer, Media iQ

Beyond the Great Browser Privacy Lockdown

4.30pm – Life after the Cookie
Moderator: ExchangeWire
Panellists:
– Todd Ruback, Chief Privacy Officer, Evidon
– Tom Barnett, CEO and Founder, Switch Concepts
– John Taysom, Venture Capital and Private Equity
– Erich Wasserman, Co-Founder and GM EMEA, MediaMath

5.10pm CLOSE