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John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking

New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris

Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID

AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner

DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time

Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads

“Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time

TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research

Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science

Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

Coca-Cola’s “The World Needs More Santas” Tops Ranking of the Most Effective Christmas Ads

“Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads

Research by DAIVID Reveals the Most Terrifying Ad of All Time

Dan Best Joins Creative Effectiveness Platform DAIVID As Strategic Advisor