Triton Digital’s Simon Lee on Removing the Barriers for Digital Audio Buying in APAC

In our latest VoxPop recorded at ATS Singapore 2024, Simon Lee, audio marketplace operations director at Triton Digital, joins ExchangeWire to discuss key challenges facing digital audio in APAC, and the strengths of the format in the privacy-first future.

Lee details:

  • Preconceptions and challenges of digital audio buying in the APAC region
  • Audio measurement and supply
  • How audio can evolve beyond brand awareness
  • The strength of audio in the privacy-first future
John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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