Road to ATS London: Marks and Spencer’s Katy Allison on the Power of CTV

Ahead of ATS London 2024, Katy Allison of M&S joins us for a voxpop on the power of CTV for brands.

Katy will be joining ATS London's 'The Reality of CTV' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and how advertisers can adapt their strategies for TV audiences.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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