Road to ATS London: AKA’s Emily Hart on Precision Ad Targeting

Ahead of ATS London, Emily Hart of AKA joins us for a voxpop on the future of precision targeting.

Emily will be joining our 'Transformation of Precision Targeting' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and what advertisers need to know for successful measurement.

Emily discusses:

  • How can marketers effectively integrate data across multiple channels like Display, OOH, TV, and audio to create impactful campaigns?
  • What new challenges do marketers face in maintaining precision targeting, and how can they overcome them?

ATS London 2024 will take place on 11th September at The Queen Elizabeth II Centre - information and final tickets are available here.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
Recent Posts