Road to ATS London 2024: Gumtree’s Victoria Trevillion on Publisher First-Party Data

Ahead of ATS London, Victoria Trevillion of Gumtree joins us for a voxpop on the power of publishers' first-party data.

Victoria will be joining our 'Putting Publishers Back in Control' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and how publishers can maximise their rich audience data.

Victoria discusses:

  • How can the shift towards first-party data democratise the advertising and marketing industries?
  • How can publishers maximise the potential of their first-party data assets?

ATS London 2024 will take place on 11th September at The Queen Elizabeth II Centre - information and final tickets are available here.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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