Ahead of ATS London, Victoria Trevillion of Gumtree joins us for a voxpop on the power of publishers' first-party data.
Victoria will be joining our 'Putting Publishers Back in Control' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and how publishers can maximise their rich audience data.
Victoria discusses:
- How can the shift towards first-party data democratise the advertising and marketing industries?
- How can publishers maximise the potential of their first-party data assets?
ATS London 2024 will take place on 11th September at The Queen Elizabeth II Centre - information and final tickets are available here.