MadTech Japan (Day 1) – How Marketing is Driving Digital Transformation

2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry - encompassing brands, agencies, publishers and technology suppliers - has an opportunity to capitalise on this era of digital transformation.

On day one of MadTech Japan, which took place on Thursday 11th March 2021:

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
Related Post
  1. Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%
  2. Cookie Information Releases the Best Free Plan on the Market
  3. “Retail Media Has So Much Untapped Potential”: Q&A with Pentaleap
Recent Posts
  1. Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions APAC

    We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving…

    9 months ago
  2. Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions

    We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving…

    9 months ago
  3. The State of Programmatic in JAPAC: 2022

    Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment…

    2 years ago
  4. Industry Review: The MadTech Middleware – Reframing the Industry (Part 2)

    Who are the MadTech Middleware, and what challenges are they looking to address? ExchangeWire has…

    3 years ago
  5. The MadTech Webcast: The State of Programmatic in JAPAC 2021

    Following the publication of The State of Programmatic in JAPAC 2021 report, OpenX's Andy Tu…

    3 years ago
  6. The MadTech Webcast: The Future of the Ad Tech Infrastructure

    Ben Putley, co-founder and CEO of Alkimi Exchange and Benjamin Jorgensen, CEO and co-founder of…

    3 years ago