Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions

We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry.

Featuring Ciaran O'Kane, Founder and CSO, ExchangeWire, Hillary Slattery, Director Programmatic, Product, IAB Tech Lab, Shailley Singh, EVP Product and COO, IAB Tech Lab, Karen Eccles, Chief Commercial Officer, The Telegraph, and AdTech expert Scott Messer, this webinar sees IAB Tech Lab present the findings from their Privacy Sandbox Fit-Gap Analysis, followed by a panel discussion, which covers:

- Potential challenges and opportunities of Privacy Sandbox
- How Privacy Sandbox impacts the industry
- The changes IAB Tech Lab would like to see made to the sandbox
- How Privacy Sandbox will impact publisher yield and the types of publishers which will be most affected
- What this means for the future of the open marketplace
- How publishers can prepare and mitigate any negative impacts

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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