Multilocal’s Fern Potter on How Curation is Benefiting Advertisers

"We're not just after the quantitative components, but also qualitative."

In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain.

In particular, Potter explores

  • Categorising the open web through a singular taxonomy
  • Optimisation on the supply side
  • How curation is helping to reduce carbon
  • Navigating the fragmented inventory through curation

Read more about multilocal's take on curation in ExchangeWire's Industry Review 2024

Mariam Ahmad: Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.
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