dentsu’s Ganga Chirravuri on the Evolution of Programmatic

On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive.

Tune in as they discuss:

  • Where the value lies in the modern programmatic ecosystem
  • How technological advancements in data analytics and AI are helping marketers
  • The most significant trends shaping the future of data-driven growth in advertising, and how brands can ensure they are building a solid foundation for success in this new landscape

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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