Company details
ZEFR
- Categories:
- Data Activation
- Website:
- zefr.com
- Email:
- andrew.serby@zefr.com
- Geography:
- APAC EMEA North America
- Location:
-
- Specialism:
-
Videos
PressBox
This is a firm reminder context matters as much as the data used to find an audience. The more aligned the ad is with content, the more likely consumers are to view the brand as innovative, savvy, trustworthy and one for which they will pay more. Using human-supervised machine learning to help find suitable content is one way of finding that balance.
Company description
Zefr is a contextual data platform that enables brand suitable and precise activation across YouTube and Facebook. The company leverages patented Human-in-the-Loop technology to bring human cognition to scaled contextual advertising, rather than relying on legacy tools like keywords and semantics.