AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.
Liow, previously the company's senior vice president of revenue & growth, will leverage his expertise in the digital advertising tech sector to tap into new revenue streams and streamline operations in response to industry trends and challenges.
This promotion, which takes effect immediately, will see Liow continue to build upon his impressive track record of success within AlgoriX. His comprehensive understanding of the advertising technology industry, coupled with his intricate knowledge of company operations, positions him as the ideal leader to guide AlgoriX into its upcoming phase of growth and enhanced profitability.
Commenting on his promotion, Liow said, "I'm thrilled to take on this new role and continue AlgoriX's growth trajectory. My aim is to identify and seize innovative market opportunities, drive performance, and lead our team towards unprecedented success in this dynamic landscape."
In his new role, Liow will be responsible for the oversight of all revenue and operational activities, moulding the company's strategic direction to ensure its sustained growth and success. This 2024, some of the key areas of focus will include exploring innovations in in-game advertising to attract more brand advertisers, as well as tapping into the potential of audio advertising. Furthermore, AlgoriX will continue to evolve its offerings to adopt a more privacy-first approach in alignment with the changing market demands.
Simultaneously, the company will be testing new avenues such as retail media, striking a balance between expanding its existing portfolio and exploring new ground. This multi-pronged strategy underlines AlgoriX's commitment to staying at the forefront of industry trends, ensuring its clients receive top-tier, innovative solutions that drive impactful results.