"If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together."
In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA & ANZ, sat down with ExchangeWire's COO, Lindsay Rowntree, to unpack key ad trends in APAC, focusing on AI's transformative impact, shifting consumer attitudes, and rising sustainability efforts.
de Nardis focuses on:
- AI's exponential growth in the APAC market
- Opportunities with mobile gaming in APAC
- Audience transformation and the importance of diversifying strategies
- LoopMe's sustainability drive
To hear Alberico de Nardis, and other experts, speak at ATS Singapore, secure one of the remaining tickets.