On this episode of The MadTech Webcast, Ciaran O'Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation.
In this episode, Ciaran and Zachary discuss:
- Version 2 of the IAB Transparency & Consent Framework (TCF)
- The expansion of the Consent Management Platform (CMP) into mobile and OTT
- The deprecation of the third-party cookie in browsers
- The deprecation of IDFA and the impact on in-app advertising