Benjamin Masse on Changes in the Audio Programmatic Space

In this special interview, Ciaran O’Kane, ExchangeWire CEO, was joined by Benjamin Masse, marketing development & product strategy, Triton Digital, to discuss recent changes within the audio programmatic landscape.

O’Kane and Masse discuss:

– How the nature of programmatic buying has changed within audio
– The current state of audio - its growth, its benefits, and its challenges
– Current trends within the channel