Kevel’s James Avery on the Unbundling of Retail Media Technology

In this episode of TraderTalk TV, James Avery, founder and CEO of Kevel, joins Ciarán O'Kane at the whiteboard to discuss the unbundling of retail media technology, and how the future of commerce media might evolve.

During the session, Avery outlines:

  • What the current retail media ecosystem looks like
  • The opportunity retail media offers to build a truly programmatic supply chain
  • How the retail media landscape could become more accessible.

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...
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Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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