In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable.
During the session, Pettit outlines:
- The current ad buying process and the aspects that generate the highest level of carbon emissions
- The correlation between carbon levels and the performance of ads
- How Greenbids are working to tackle inefficiencies and improve sustainability in the supply chain