In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem.
Stein talks about:
- The evolution of curation, covering the drawbacks of the old DMP ecosystem
- The real-time optimisation and privacy boost offered by data integration in curation
- Audigent's role in creating a curated marketplace
For more on curation, visit the Curation Hub, in association with Audigent.