Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers.
In this session, Dinesen outlines:
- The challenges that the pivot away from third-party cookies has created for publishers
- Some of the solutions that publishers have been trialling (differentiating between tracked and untracked impressions)
- The effectiveness and potential ROI of some leading solutions