Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention.

In particular, Mike delves into:

  • Building models that link to clicks, memories, and ultimately, sales
  • Lumen's mission to 'democratise' their attention model
  • Helping people gain easy insight through collaborations with The Trade Desk, IAS, and more
  • Attribution efforts, which includes working with retail media networks
Mariam Ahmad: Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.
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