Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality and media efficiency solutions across live campaigns.
Guardian has partnered with IAS since 2020 to help maximise their strategy, looking beyond ad cost and return on investment. Guardian’s goal for their largest campaign in 2022 was to achieve a full understanding of essential metrics that exemplified true media quality and efficiency, further allowing them to appropriately assess overall media spend and ensure they were paying for the media quality media.
Guardian aimed to increase media quality and efficiency across their campaigns and ensure key KPIs were consistently met throughout the partnership. The advertiser wanted to dissect the value of each measured impression, ensuring ads were viewable, brand-safe and suitable, fraud-free, and in-geo.
IAS’s ability to constantly introduce innovative solutions toward relevant digital media with sophisticated, data-driven media quality solutions as well as IAS’s emphasis on providing clients with critical insight into media quality and media efficiency aligned with the advertiser’s broader goals, were key factors that Guardian used when deciding who to partner with to optimise their media buying strategies
By partnering with IAS, Guardian can now accurately assess campaign performance across IAS standard brand safety, viewability, and ad fraud metrics and optimise toward higher quality media at scale against Singapore’s benchmarks. This partnership resulted in successful media quality on Guardian’s largest campaign this year.
Guardian, being a large global health and beauty company, operates in many different regions within Singapore, bringing a significant level of complexity to strategically managing digital media buys and media quality performance. IAS's global footprint and longstanding history as a media quality company were critical to driving successful campaign activations.
Below are some key findings from the case study:
- Brand Safety: 25x better than Singapore average. brand risk rate for desktop display
- Viewability: 5.5% better than Singapore average viewability rate for desktop display
- Ad fraud: 3.2x better than Singapore average ad fraud rate for desktop display.
Download the case study to learn more.