ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future?
Headlines are meant to grab attention, but in 2024 it’s been vice versa - attention has been grabbing headlines. With publishers and platforms as varied as the New York Times and Snapchat making big plays into the attention measurement sphere, are we seeing a maturation in the market? As attention becomes more outcomes based, and gains credibility through mainstream adoption, how could we see the area evolve over the next 12 months?
ExchangeWire position
Attention isn’t just a commodity, it’s the currency of the digital age, and it’s time to make it pay dividends. Attention needs to move beyond being a mere metric and just another optimisation lever to pull, and become a strategic imperative for publishers, advertisers, agencies and vendors alike. Otherwise are we really serious about the fundamental needs and preferences of the consumer, as we claim to be, if we aren’t prioritising attention?
So what do you think?
This is your chance to debate these topics with us and influence the industry. Do you agree with our perspective, can you see another angle, or are we missing a crucial piece of the puzzle?
Outline your point of view, illustrate your unique perspective and align your brand with this industry leading annual report, alongside commentary from MediaCorp, the7Stars, Bountiful Cow and more.
Get involved today, and have your say on one of the hottest topics of the year.