Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.
This strategic hire aligns with Opti Digital’s remarkable global expansion, particularly in France, where the company has recently secured partnerships with major media outlets, bolstering its position as a key player in the region.
Opti Digital has achieved several significant milestones in the French market recently. Since the beginning of the year, the ad tech company has been optimising monetisation for notable publishers, including the Le Point news magazine and the French media network Webedia. In early 2024, Opti Digital also began monetising the homepage and webmail services of the Orange telecom group through its floor price solution, resulting in an uplift of up to 30% on specific ad slots. To sustain this growth, the company appointed Nadia Rabhi as publisher development director for the France and Benelux markets.
With a 20-year track record in the ad tech industry, Nadia Rabhi has led numerous projects linked to the management and monetisation of advertising space (Ad serving, Programmatics, Cookieless) at leading companies such as AOL, 24/7 Media, Xandr, and LiveRamp. "Her in-depth knowledge of the digital ecosystem and her keen understanding of the challenges faced by publishers will enable her to develop innovative, high-performance monetisation strategies," says Magali Quentel-Reme, CEO of Opti Digital.
Commenting on her appointment, Rabhi expressed her enthusiasm for this new challenge: "I’m thrilled to join a company knowing first-hand that its solutions work effectively. Opti Digital’s commitment to innovation, along with its ability to listen and respond to the needs of publishers, has positioned it as a leader in developing effective solutions for managing, optimising, and monetising advertising streams in the market."
With Nadia Rabhi at the helm of publisher development for France and Benelux, Opti Digital aims to strengthen its position and increase its influence in the digital advertising landscape in these regions.