The Stack: Retail Media Making Waves

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting off with a MadTech Sketch looking at the retail media stack, the hub will contain features, interviews and research on one of the hottest areas of ad tech. Keep checking the hub page for regular updates and new content.

Sticking to the theme, this week we also asked the industry to give us their thoughts on the future of retail media.

Elsewhere, Charlotte Cook-Anderson of Teads joined us to chat instream versus outstream video, and Àlvaro Mayol Garrido swung by our HQ to chat precision targeting with Ciaran O’Kane.
Don’t forget to download our latest Deep Dive; we teamed up with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future.

There's still time to secure your place in Industry Review 2025. Check out the rundown of our pillars below - contact sales@thewirecorp.com for all the details on getting involved:

Stack
John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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