On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech.
They examine Singapore’s new Elections Bill which seeks to uphold the integrity of online advertising during elections, Google’s new confidential matching feature, as well as financial auditing in programmatic.
New bill laying out legal measures on online advertising during elections introduced in SG (Marketech APAC)
The Ministry of Digital Development and Information announced the Elections Bill, which seeks to introduce new legal measures to uphold integrity of online advertising during elections. It also aims to safeguard the integrity and truthfulness of representation during elections. It was introduced in September to the Singapore Parliament.
Simpler data privacy for advertisers with confidential matching (Google blog)
Google is introducing confidential matching, a new way for advertisers to securely connect their first-party data for Google’s measurement and audience solutions. It marks the first use of confidential computing in its Ads products. They plan to bring the tech to more products. The feature provides protections for advertisers’ customers’ information, as well as transparency into a product’s code and the ability to receive proof that data is processed as intended.
ISBA Pushes for Financial Audits to Become Commonplace in Programmatic (VideoWeek)
ISBA released a ‘programmatic financial audit toolkit’ in 2022, which was designed to help advertisers run their own audits in a standardised way. Last week, it released an update to these tools, which include a letter which advertisers can send to vendors asking for log level data, guidelines on how this data should be provided, and guidelines on how it can be used. ISBA hopes that these tools will make programmatic financial transactions a more routine part of running programmatic campaigns.