GumGum’s Peter Wallace on Challenges in Digital Advertising

In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers. 

Peter expands on: 

• The challenges for advertisers in digital marketing including: consumer trust, privacy and regulatory hurdles
• How the industry can move on from the cookie area and what businesses should do to wean off cookie reliance, despite Google’s deprecation cancellation
• Key factors that advertisers should look at aside from identity
• What’s exciting about the industry at the moment