AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024.
Notably, some of the key developments included the introduction of enhanced header bidding features and advanced targeting options within the AdPlayer.Pro video ad server solution, all designed to strengthen programmatic capabilities and enable AdPlayer.Pro's partners to maximise revenue opportunities in the ever-growing video ad market.
"Our goal has always been to provide our partners with a robust set of tools that deliver maximum results while minimising technical complexity," said Natalie Romankina, CEO of AdPlayer.Pro. "In this respect, our partners’ business growth is a testament to our success in this mission," she added.
In addition, Q2 2024 saw the launch of critical updates to AdPlayer.Pro’s mobile SDKs and the InApp ad format, are aimed at smoothening the integration of highly-viewable video ads into mobile apps across iOS and Android, hence positioning AdPlayer.Pro’s clients for success in the fast-evolving mobile video advertising landscape, both in direct and programmatic sectors.
For more details on AdPlayer.Pro’s video ad serving capabilities, please visit adplayer.pro/enterprise.