Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.
The fully integrated Cedara solution benefits Skyrise advertising's clients in a number of ways:
- Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework
- Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon analytics
- Audience-first and carbon-efficient DOOH inventory selection, based on data evidence of the time and location the target audience will see screens
- Access to over 100 high-quality, verified carbon removal projects to compensate emissions from media investments
Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path to net zero media. By combining this measurement with Skyrise’s effective audience design platform, advertisers can set their reduction targets and strategies while optimising campaign performance.
Skyrise designs bespoke audiences for individual campaigns, using geo-temporal time and location data from mobile network operators and other real-time sources.
Speaking about the partnership, Gareth Owen, delivery director at Skyrise said; “The drive for effective media solutions that help advertisers reduce emissions is obvious. It is better for brands, better for people, and better for the planet. It was important for us that this offering was omnichannel. Media is everywhere. Measurement should be too. Skyrise has been innovating with Cedara on a number of data based projects in beta for a while and we’re delighted to now roll these out to all our clients, no matter where campaigns are running around the world.”
Through the collaboration, Skyrise highlights its dedication to curating with effective inventory while reducing carbon emissions. In 2023, it set out on a journey to become net zero by 2030 and will work closely with Cedara on measuring and reducing corporate emissions. All staff are offered carbon literacy training and over 60% are certified carbon literate. As both Skyrise and Cedara are members of Ad Net Zero, this partnership further showcases their commitment to the industry becoming more sustainable.
Speaking about the partnership, Eric Shih, chief operating officer at Cedara said: “In an increasingly data-driven world, it’s crucial advertisers have access to reliable information to make informed decisions. Skyrise is a natural fit for Cedara, as their clients want and expect data to advance their marketing output. We’re excited our new partnership will help advertisers benefit from sustainability data to help them buy smarter and waste less.”