Defining the Future of Cookieless Measurement

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In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future.

It's time for the industry to move beyond cookies. So what will define the future of measurement? Our latest Deep Dive, in association with Quantcast, drills into the methods that will secure a quantifiable, privacy-first ad industry, and help define your privacy strategy for the years ahead.

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To learn more about the future of probabilistic targeting from Quantcast's Scott Barker, check out our recent Trader Talk video.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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