Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers

In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact.

The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a multitude of benefits for marketers looking to enhance their advertising strategies. According to the IAB, pDOOH is forecasted to account for 16% of OOH ad spend by 2027, a significant increase from a mere 5% in 2023.

So what could pDOOH do for you? Find out from eight top brands, including Mars, Lucozade and The Woodland Trust, exactly why pDOOH is a dynamic, versatile and efficient way to reach your audience at scale - download the report now:

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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