PressBox Articles

• SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced

  1 week ago News

  

  SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [...]

• Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

  2 weeks ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

• Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

  2 weeks ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team. With over 30 years of experience in the industry, Cupples' rich career [...]

• Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

  2 weeks ago News

  

  Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

• Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue

  2 weeks ago News

  

  Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy. Empowering [...]

• NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

  2 weeks ago News

  

  In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

• The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards 

  2 weeks ago News

  

  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

• John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

  2 weeks ago News

  

  John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [...]

• Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

  3 weeks ago News

  

  Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

• Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

  3 weeks ago News

  

  Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]