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Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless

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by Hannah Dillon on 7th Jul 2022 in TRADERTALK

In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem.

In this session, Merhej and O'Kane uncover:

  • What PPID is and why it's important for publishers
  • How PPID can be applied for effective zero-ID monetisation
  • How both publishers and buyers can benefit from PPID
  • How PPID can help buyers to seamlessly transition to cookieless