As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]

Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]

Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates  Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]

Today’s news: Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS  Havas Red, the merged media agency network, has announced the expansion of its reach in the APAC region with [...]

Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to [...]

Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]