Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]

Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]

Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced an advanced contextual video content recommendation engine for digital publishers. The unique machine learning-based engine uses large language models (LLM) [...]

KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]

Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]