IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [...]

DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance.  This first-to-market innovation, integrated [...]

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer.  With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to [...]

Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an artificial intelligence company specialising in transparent content evaluation and generation, to give brands greater reach and unprecedented visibility into the [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time.  That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]