MadTech Podcast

Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape
In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates. Their discussion delves into the ad tech law landscape, examining legislation and the latest legal issues in the industry. Alan [...]
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ExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market Growth
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech. They examine Disney’s decision to cut CPM’s for Disney+, Apple and [...]
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MadTech Podcast Special: How will the UK Election Impact Ad Tech?
In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association. With the UK elections coming up in [...]
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The MadTech Podcast Special LIVE: Cannes Social 2024
In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]
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BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors. Jasmine also expands on the importance [...]
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TripleLift’s Airey Baringer on Embracing Programmatic Innovation
In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation. Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]
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ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech. They discuss the UN secretary general’s calls to [...]
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Footballco's James Lamon on Euro 2024 and the Power of Football for Brands
Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]
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MediaCorp's Raj Parekh on the Power of Branded Content
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]
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The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting
In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]
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