ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]

Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace  Rounding off the latest legal wrangling between Epic Games and Google, a US federal judge has ordered Google to [...]

Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.  After six years of providing home improvement retail media solutions, Orange Apron Media [...]

Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]

Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases  Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]

Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate revenue. To delve deeper into this growing trend, we spoke to Andreas Reiffen, CEO and founder of Pentaleap. One of the [...]