Pixalate Special Investigation - US Department of Justice v. Google

by ExchangeWire PressBox on 10th Oct 2024 in News

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Special Investigative Report: U.S. DOJ vs. Google 2024, analysing Google AdExchange’s global market share of open programmatic web ad transactions.

The report utilises Pixalate’s Supply Chain Object (SCO) data from the open programmatic web ad bid stream to highlight seller market share in each of the 114 countries analysed in Pixalate’s Seller Trust Index, which rates over 580 sellers on market share, quality, and more.

Research Findings

Total footprint: Google AdExchange is an ad partner on 99% of websites with open programmatic ads, per ads.txt files.
Direct ad partner: Google AdExchange is listed as a direct digital advertising selling partner on 94.6% of global websites with an ads.txt file, according to Pixalate’s data; no other ad platform is listed as a direct partner on more than 21% of websites.
Ad reselling: Google AdExchange is listed as an authorised partner to resell digital advertising on 26.7% of global websites with an ads.txt file, according to Pixalate’s data; Magnite ranks first (26.9%), followed by PubMatic (26.7%), and Google AdExchange.

Google AdExchange’s market share in key global ad economies

Pixalate’s research features the top sellers based on open programmatic web ad transaction market share in key global ad economies from North America, EMEA, LATAM, and APAC.

Below are Google AdExchange’s market share figures: