ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy, and regulatory pressures, while also helping clients create impactful, consumer-centric campaigns.  The revamped commercial team will align agency partnerships, brand [...]

Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences. Piwik PRO enables marketing teams to [...]

Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [...]

Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]