TraderTalk TV Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/tradertalk-tv/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 03 Feb 2017 12:50:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data https://www.exchangewire.com/blog/2017/02/02/xaxis-coo-damien-healy-discusses-accountability-in-marketing-the-future-of-data/ Thu, 02 Feb 2017 14:39:21 +0000 https://www.exchangewire.com/?p=47946 In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the rise of artificial intelligence, and how this impacts the changing role of the marketer.
This episode [...]

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]]> India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics https://www.exchangewire.com/blog/2016/11/30/india-consumers-still-stuck-traditional-media-iab-au-take-us-podcast-ad-metrics/ Wed, 30 Nov 2016 02:49:51 +0000 https://www.exchangewire.com/?p=46586 In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 [...]

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]]> ExchangeWire Cannes Lions Special https://www.exchangewire.com/blog/2015/06/23/exchangewire-cannes-lions-special/ Tue, 23 Jun 2015 14:56:44 +0000 https://www.exchangewire.com/?p=37613 In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike.
ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile [...]

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]]> ExchangeWire Lifts the Lid on ATS 2015 Series  https://www.exchangewire.com/blog/2015/01/14/exchangewire-lifts-lid-ats-2015-series/ Wed, 14 Jan 2015 07:01:20 +0000 https://www.exchangewire.com/?p=34835 ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

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]]> The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach https://www.exchangewire.com/blog/2012/12/17/the-rise-of-the-ad-tech-app-ecosystem-series-grapeshot-discusses-its-keywords-app-multi-platform-approach/ Mon, 17 Dec 2012 08:30:16 +0000 https://www.exchangewire.com/?p=23765 In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in [...]

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]]> Episode 12 TraderTalk: Europe's Definitive End-Of-Year Review https://www.exchangewire.com/blog/2011/12/21/episode-12-tradertalk-europes-definitive-end-of-year-review/ Wed, 21 Dec 2011 16:33:23 +0000 https://www.exchangewire.com/?p=13192 Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]

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]]> TraderTalk Episode 11: Mathieu Roche Gives An Overview Of The Weborama Solution https://www.exchangewire.com/blog/2011/10/25/tradertalk-episode-11-mathieu-roche-gives-an-overview-of-the-weborama-solution-the-move-into-data-its-new-pan-european-data-partnership-with-vivaki-the-opportunity-for-growth-in-the-european-marke/ Tue, 25 Oct 2011 05:59:28 +0000 https://www.exchangewire.com/?p=12529 With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, [...]

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]]> TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video https://www.exchangewire.com/blog/2011/10/20/tradertalk-episode-10-doug-conley-discusses-the-tribal-fusion-offering-in-europe-the-move-into-video-the-rise-of-the-trading-desk-and-what-it-means-for-ad-nets-the-evolution-of-the-ad-net-offering/ Thu, 20 Oct 2011 09:58:24 +0000 https://www.exchangewire.com/?p=12438 Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, [...]

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]]> TraderTalk Episode 9: AppNexus CEO, Brian O’Kelley Discusses The AppNexus Offering & The Evolving Display Eco-System https://www.exchangewire.com/blog/2011/10/11/tradertalk-episode-9-appnexus-ceo-brian-okelley-discusses-the-appnexus-offering-the-evolving-display-eco-system-the-future-of-the-ad-network-model-and-much-more/ Tue, 11 Oct 2011 05:22:25 +0000 https://www.exchangewire.com/?p=12294 Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O'Kelley, CEO & Co-Founder, AppNexus. O'Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM [...]

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]]> TraderTalk Episode 8: Criteo’s Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive https://www.exchangewire.com/blog/2011/09/29/tradertalk-episode-8-criteos-michael-steckler-discusses-the-criteo-offering-moving-up-the-sales-funnel-rtb-trading-the-cookie-directive-the-product-roadmap-and-more/ Thu, 29 Sep 2011 07:22:34 +0000 https://www.exchangewire.com/?p=12065 After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]

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