Post-Cookie Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cookies/post-cookie/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 08:50:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC https://www.exchangewire.com/blog/2024/11/14/equativ-strengthens-its-cookieless-solutions-by-integrating-first-id-into-its-curation-marketplace-ebc/ Thu, 14 Nov 2024 08:50:19 +0000 https://www.exchangewire.com/?p=1764847 Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution.

This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> Industry Review 2025: A Privacy-First World? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-privacy-first-world/ Tue, 22 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764086 Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

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]]> Weborama Integrates First-id into its Data Intelligence Platform https://www.exchangewire.com/blog/2024/10/15/weborama-integrates-first-id-into-its-data-intelligence-platform/ Tue, 15 Oct 2024 08:48:07 +0000 https://www.exchangewire.com/?p=1763886 By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]

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]]> Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers https://www.exchangewire.com/blog/2024/09/23/axeptio-first-id-partner-to-democratise-the-use-of-ids-among-advertisers/ Mon, 23 Sep 2024 10:24:02 +0000 https://www.exchangewire.com/?p=1763231 Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

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]]> Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing https://www.exchangewire.com/blog/2024/08/15/pigs-surgeons-patients-reasons-for-optimism-in-data-driven-marketing/ Thu, 15 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762447 In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie.

"A Pig, a surgeon and a patient walk into a [...]

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]]> The Stack: Google’s Cookie U-Turn; Latest Company Earnings https://www.exchangewire.com/blog/2024/07/26/the-stack-googles-cookie-u-turn-latest-company-earnings/ Fri, 26 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762021 This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast 

The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

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]]> Cookie Deprecation is Dead: What Should the Industry Do Now?  https://www.exchangewire.com/blog/2024/07/24/cookie-deprecation-is-dead-what-should-the-industry-do-now/ Wed, 24 Jul 2024 10:56:24 +0000 https://www.exchangewire.com/?p=1761868 After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [...]

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]]> Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets  https://www.exchangewire.com/blog/2024/07/23/google-abandons-third-party-cookie-deprecation-channel-4-establishes-data-partnership-with-zoopla/ Tue, 23 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761776 On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets 

Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [...]

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]]> The Stack: Industry Draws Conclusions on Privacy Sandbox https://www.exchangewire.com/blog/2024/07/05/the-stack-industry-draws-conclusions-on-privacy-sandbox/ Fri, 05 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761423 This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast  

Analyses regarding Privacy Sandbox made quite a splash in our digest news this week. The IAB Tech Lab released its [...]

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