Measurement Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/measurement/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 27 Nov 2024 10:41:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision https://www.exchangewire.com/blog/2024/11/27/showheroes-expands-in-house-attention-index-model-to-connected-tv-partnering-with-tvision/ Wed, 27 Nov 2024 10:40:58 +0000 https://www.exchangewire.com/?p=1765151 ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

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]]> DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement https://www.exchangewire.com/blog/2024/11/05/doubleverify-strengthens-media-quality-authentication-on-snap-with-brand-safety-suitability-measurement/ Tue, 05 Nov 2024 16:57:57 +0000 https://www.exchangewire.com/?p=1764586 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]

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]]> Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic – Yahoo Top the List https://www.exchangewire.com/blog/2024/11/05/top-10-highest-quality-publishers-for-2024-revealed-by-picnic-yahoo-top-the-list/ Tue, 05 Nov 2024 10:45:42 +0000 https://www.exchangewire.com/?p=1764535 Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

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]]> Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement https://www.exchangewire.com/blog/2024/10/31/adform-happydemics-strengthen-partnership-for-enhanced-global-omnichannel-measurement/ Thu, 31 Oct 2024 12:56:47 +0000 https://www.exchangewire.com/?p=1764451 Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally.

Greater access to Happydemics’ [...]

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]]> DoubleVerify Extends Media Quality Measurement on LinkedIn https://www.exchangewire.com/blog/2024/10/24/doubleverify-extends-media-quality-measurement-on-linkedin/ Thu, 24 Oct 2024 13:04:42 +0000 https://www.exchangewire.com/?p=1764264 DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising https://www.exchangewire.com/blog/2024/10/15/xpln-ai-secures-usd8mn-6-1mn-to-change-advertising/ Tue, 15 Oct 2024 08:10:00 +0000 https://www.exchangewire.com/?p=1763627 Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. 

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]

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]]> GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands https://www.exchangewire.com/blog/2024/10/09/gumgum-inc-launches-first-of-its-kind-sports-marketing-solution-for-brands/ Wed, 09 Oct 2024 16:18:38 +0000 https://www.exchangewire.com/?p=1763794 GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

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]]> Pixalate Releases August 2024 Web Publisher Trust Index https://www.exchangewire.com/blog/2024/10/03/pixalate-releases-august-2024-web-publisher-trust-index/ Thu, 03 Oct 2024 08:01:12 +0000 https://www.exchangewire.com/?p=1763554 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

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]]> Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth https://www.exchangewire.com/blog/2024/09/26/brand-metrics-appoints-alysha-dino-to-drive-global-ctv-measurement-growth/ Thu, 26 Sep 2024 13:47:44 +0000 https://www.exchangewire.com/?p=1763397 As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team.

Alysha is US-based, and joins the Brand Metrics [...]

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