Data Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/data/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 08:44:50 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X https://www.exchangewire.com/blog/2024/11/14/digest-viant-acquires-iris-tv-the-guardian-to-halt-content-posting-on-x/ Thu, 14 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764842 News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

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]]> OpenX Promotes Julie Rooney to Chief Privacy Officer https://www.exchangewire.com/blog/2024/11/12/openx-promotes-julie-rooney-to-chief-privacy-officer/ Tue, 12 Nov 2024 14:34:09 +0000 https://www.exchangewire.com/?p=1764790 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie Rooney to chief privacy officer and deputy general counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard [...]

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]]> L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety  https://www.exchangewire.com/blog/2024/11/07/loreals-rafael-aquino-on-improving-trust-in-data-ownership-transparency-and-safety/ Thu, 07 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764621 In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

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]]> Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory https://www.exchangewire.com/blog/2024/11/06/audigent-partners-with-google-ad-manager-to-help-agencies-access-curated-inventory/ Wed, 06 Nov 2024 10:46:17 +0000 https://www.exchangewire.com/?p=1764604 Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. 

This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> Digest: Meta ordered to limit data collection; The Guardian launches The Filter https://www.exchangewire.com/blog/2024/10/15/digest-meta-ordered-to-limit-data-collection-the-guardian-launches-the-filter/ Tue, 15 Oct 2024 09:05:03 +0000 https://www.exchangewire.com/?p=1763899 Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring

In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]

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]]> Weborama Integrates First-id into its Data Intelligence Platform https://www.exchangewire.com/blog/2024/10/15/weborama-integrates-first-id-into-its-data-intelligence-platform/ Tue, 15 Oct 2024 08:48:07 +0000 https://www.exchangewire.com/?p=1763886 By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]

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]]> Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth https://www.exchangewire.com/blog/2024/10/08/audigent-names-pierce-cook-anderson-evp-gm-of-emea-to-oversee-european-growth/ Tue, 08 Oct 2024 13:39:56 +0000 https://www.exchangewire.com/?p=1763712 Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]

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]]> Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals https://www.exchangewire.com/blog/2024/10/03/technology-investment-set-to-surge-in-uk-lotame-cint-report-reveals/ Thu, 03 Oct 2024 13:27:57 +0000 https://www.exchangewire.com/?p=1763595 Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

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]]> The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories https://www.exchangewire.com/blog/2024/09/20/the-wires-2024-shortlist-unveiled-fierce-competition-across-all-categories/ Fri, 20 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763181 The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut...

ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

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