Cookies Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cookies/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Nov 2024 14:24:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Cookie Information Releases the Best Free Plan on the Market https://www.exchangewire.com/blog/2024/11/26/cookie-information-releases-the-best-free-plan-on-the-market/ Tue, 26 Nov 2024 14:24:19 +0000 https://www.exchangewire.com/?p=1765129 With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.

Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

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]]> Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC https://www.exchangewire.com/blog/2024/11/14/equativ-strengthens-its-cookieless-solutions-by-integrating-first-id-into-its-curation-marketplace-ebc/ Thu, 14 Nov 2024 08:50:19 +0000 https://www.exchangewire.com/?p=1764847 Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution.

This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> Industry Review 2025: A Privacy-First World? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-privacy-first-world/ Tue, 22 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764086 Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> Weborama Integrates First-id into its Data Intelligence Platform https://www.exchangewire.com/blog/2024/10/15/weborama-integrates-first-id-into-its-data-intelligence-platform/ Tue, 15 Oct 2024 08:48:07 +0000 https://www.exchangewire.com/?p=1763886 By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]

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]]> Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers https://www.exchangewire.com/blog/2024/09/23/axeptio-first-id-partner-to-democratise-the-use-of-ids-among-advertisers/ Mon, 23 Sep 2024 10:24:02 +0000 https://www.exchangewire.com/?p=1763231 Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

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]]> Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards https://www.exchangewire.com/blog/2024/09/18/sky-betting-and-gaming-caught-in-cookie-chaos-tiktok-takes-on-the-us-iabs-new-retail-media-standards/ Wed, 18 Sep 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1763127 Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards

Bonne Terre Limited – trading as Sky Betting and Gaming – has been issued with a reprimand from the Information Commissioner’s [...]

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]]> Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss https://www.exchangewire.com/blog/2024/09/05/zeotap-partners-with-id5-to-amplify-audience-addressability-to-overcome-signal-loss/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762714 Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry.

With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

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]]> Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing https://www.exchangewire.com/blog/2024/08/15/pigs-surgeons-patients-reasons-for-optimism-in-data-driven-marketing/ Thu, 15 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762447 In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie.

"A Pig, a surgeon and a patient walk into a [...]

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