Cookieless Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/cookies/cookieless/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 08:50:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC https://www.exchangewire.com/blog/2024/11/14/equativ-strengthens-its-cookieless-solutions-by-integrating-first-id-into-its-curation-marketplace-ebc/ Thu, 14 Nov 2024 08:50:19 +0000 https://www.exchangewire.com/?p=1764847 Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution.

This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> Industry Review 2025: A Privacy-First World? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-privacy-first-world/ Tue, 22 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764086 Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss https://www.exchangewire.com/blog/2024/09/05/zeotap-partners-with-id5-to-amplify-audience-addressability-to-overcome-signal-loss/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762714 Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry.

With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

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]]> “Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies https://www.exchangewire.com/blog/2024/08/01/adherence-to-consumer-privacy-demands-is-non-negotiable-teads-cookies/ Thu, 01 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762119 Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless.

Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]

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]]> The Stack: Google’s Cookie U-Turn; Latest Company Earnings https://www.exchangewire.com/blog/2024/07/26/the-stack-googles-cookie-u-turn-latest-company-earnings/ Fri, 26 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762021 This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast 

The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

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]]> Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising https://www.exchangewire.com/blog/2024/07/25/clinch-metarouter-partner-to-provide-cookieless-solution-for-event-tracking-tied-to-dynamic-advertising/ Thu, 25 Jul 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761838 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

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]]> Cookie Deprecation is Dead: What Should the Industry Do Now?  https://www.exchangewire.com/blog/2024/07/24/cookie-deprecation-is-dead-what-should-the-industry-do-now/ Wed, 24 Jul 2024 10:56:24 +0000 https://www.exchangewire.com/?p=1761868 After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [...]

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]]> Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets  https://www.exchangewire.com/blog/2024/07/23/google-abandons-third-party-cookie-deprecation-channel-4-establishes-data-partnership-with-zoopla/ Tue, 23 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761776 On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets 

Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [...]

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