Attention Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/attention/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 27 Nov 2024 10:41:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision https://www.exchangewire.com/blog/2024/11/27/showheroes-expands-in-house-attention-index-model-to-connected-tv-partnering-with-tvision/ Wed, 27 Nov 2024 10:40:58 +0000 https://www.exchangewire.com/?p=1765151 ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

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]]> The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards  https://www.exchangewire.com/blog/2024/11/19/the-attention-economy-ogury-creatives-generate-x-2-5-more-attention-than-japanese-industry-standards/ Tue, 19 Nov 2024 11:29:30 +0000 https://www.exchangewire.com/?p=1764957 Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

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]]> Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit https://www.exchangewire.com/blog/2024/11/13/analysis-reveals-the-perfect-line-between-attention-profit/ Wed, 13 Nov 2024 12:46:35 +0000 https://www.exchangewire.com/?p=1764835 Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel.

The report, [...]

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]]> Industry Review 2025: Time for Attention to Pay? https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-time-for-attention-to-pay/ Mon, 21 Oct 2024 09:48:36 +0000 https://www.exchangewire.com/?p=1764047 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future?

Headlines are meant to grab attention, but in 2024 it’s [...]

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]]> Industry Review 2025: What You Need to Know https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-what-you-need-to-know/ Mon, 21 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764040 ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year.

Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

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]]> XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising https://www.exchangewire.com/blog/2024/10/15/xpln-ai-secures-usd8mn-6-1mn-to-change-advertising/ Tue, 15 Oct 2024 08:10:00 +0000 https://www.exchangewire.com/?p=1763627 Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. 

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]

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]]> Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments https://www.exchangewire.com/blog/2024/10/09/brands-achieve-significant-gains-in-media-quality-performance-with-adelaides-attention-pre-bid-segments/ Wed, 09 Oct 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1763599 Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

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]]> GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising https://www.exchangewire.com/blog/2024/10/04/gumgum-introduces-the-gumgum-platform-mindset-graph-ushering-in-a-new-era-of-digital-advertising/ Fri, 04 Oct 2024 09:33:20 +0000 https://www.exchangewire.com/?p=1763610 GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. 

The company has also announced the launch of a [...]

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]]> September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris https://www.exchangewire.com/blog/2024/09/26/september-swing-sees-trump-ad-campaigns-attract-more-attention-positivity-than-presidential-rival-harris/ Thu, 26 Sep 2024 14:25:57 +0000 https://www.exchangewire.com/?p=1763405 Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]

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]]> Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far https://www.exchangewire.com/blog/2024/09/24/trump-border-ad-generates-most-intense-emotional-reaction-of-us-election-so-far/ Tue, 24 Sep 2024 13:04:33 +0000 https://www.exchangewire.com/?p=1763258 An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to the southern border is the most emotionally engaging ad of the 2024 US Presidential Election so far, according to new [...]

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